Your 2023 Salon Website Design Checklist

Establishing a clear and compelling brand for your salon can make or break a first impression. From the moment a visitor lands on your site, they should be able to identify the personality of your salon through your logo, color scheme, typography and more. Once you’ve defined your brand, ensure that it’s cohesive throughout the entire website. Your brand should be clear and compelling, but also consistent.

Your website shouldn’t cause confusion. When a potential client finds you online, the navigation menu should clearly include all of the essential topics, such as your services, products, team/about us, and contact pages.

Nearly 60% of online searches are made from a mobile device, meaning mobile optimization is a must. Images, texts, and call-to-action buttons should all be optimized to be visible and legible on various screen sizes.

You don’t want to lose the interest of a potential client, and having a slow website will do just that. By using a reliable web host, making sure your site isn’t bogged down with unnecessary code, and compressing any images or large files, you should be able to improve your website speed and keep visitors from running to a competitor.

Your website should be more than a pretty brochure. It should highlight your services and overall salon ambiance, from team photoshoots to individual headshots. By avoiding too many stock images and using high-quality work, you’re more likely to gain a potential client.

Tip: Website photography doesn’t always have to be professionally shot. Iphone images will do, but ensure they’re taken horizontally for more versatility.

Your website should always be driving visitors to take action. Examples of call-to-action buttons include “Book Now” or “Contact Us” and should always be prominently displayed on your site, both on desktop and on mobile.

Sometimes, a potential client will want to find or contact you directly before booking an appointment. Ensure that your salon’s contact information is accurate and up-to-date, including your phone number, email, and physical address. Consider including a contact form for visitors to fill out and displaying it prominently on your website.

While the aesthetic and navigation of your website matter greatly, so does optimizing your content for search. Optimize your website for SEO by including relevant ranking keywords in your content, including meta descriptions. Don’t be afraid to reach out to an expert for the more technical components of optimization.

Reviews are a great way to build trust with potential clients, so why not include them on your website? Not only do they build trust, but it’s also a great way to fill content on your home page.

Read more on getting more online reviews and client testimonials here.

Integrating your salon’s social media (specifically Instagram) into your website makes it easier for potential clients to follow and engage with you online. It also offers them further insight into who you are with additional content.