24 Nov Why Website Maintenance Is Important for Your Salon
It’s no secret that having an impressive website that converts new visitors into returning salon clients is crucial in today’s digital age. That being said, a spectacular website can only stay spectacular if it is maintained regularly.
If you aren’t sure what it means to maintain a website regularly, keep reading!
What is Website Maintenance?
Simply put, maintaining your website means that you (or an outsourced web expert) are continuously checking to see that everything is functioning as seamlessly as it should be.
Are there any software updates to be made?
Have you hired a new hairstylist that needs to be recognized?
Have you been slacking on updating your blog?
These are all things that you need to consider as a salon owner that wants to have a well-maintained website.
Why Website Maintenance Is Important
Just as any other machine or piece of technology, a website needs to be regularly maintained to ensure that it’s running properly. Regularly maintaining your salon’s website is important because it can improve your search engine optimization, refine the client experience, strengthen your security measures, and guarantee that your content/information is current.
Search Engine Optimization (SEO)
The way maintaining your website improves your salon’s SEO is quite simple. Google loves websites that are up-to-date, regularly refreshed with new content, and provide its users with a pleasant searching experience. If you aren’t maintaining your website to offer those things, then your salon’s website might not rank too high on Google.
Functionality & User Experience (UX)
A large factor of website maintenance is simply covering all of the bases of the client’s experience. Your salon should have a website that isn’t difficult to navigate and can guide your clients through your site easily to book an appointment. More obviously, maintaining your website also means that you’re constantly checking its functionality.
Is your website loading properly and as fast as it should be?
Is a 404 error suddenly appearing?
Regularly performing maintenance on your salon’s website not only means you’re catching any errors early on, but it means that your clients are consistently having no trouble searching your information or booking a service.
Reviewing & Updating Content
Making sure that all of your information is accurate is important for SEO, but it’s equally important for the clients who are looking for your current business hours, phone number, location, and stylists.
It can be a tedious task throughout busier salon seasons when hours are varying and schedules are booked, but having someone perform regular web maintenance for your salon eliminates the stress of worrying if clients can contact, find, and book appointments with you.
Updating your website with new content is just as significant as reviewing your current content. A beauty blog is a great addition to any salon’s website, and a part of maintaining a website is making sure it is regularly refreshed.
If you aren’t performing regular maintenance on your website, your salon might be at risk of losing any important information. Without regular website maintenance, it’s fairly easy for there to be a security gap that exposes your salon’s online presence to bugs and viruses.
Website maintenance ensures that you’re frequently updating your security software, double-checking the privacy of your passwords, etc.
Key Takeaway’s for Your Salon
Website maintenance is important for your salon’s website, even if you have a good one. By regularly maintaining your salon’s website you are improving SEO, the client experience, and security measures. You are also ensuring clients can find you through accurate and relevant information!
As marketing experts that know the salon industry, we know that your schedule doesn’t leave much room for building a website–much less maintaining one. If any of the above content is a concern for you, chat with us about the regular web maintenance we perform for our web design clients!