Meet Lucas Renfroe - Salon.Marketing

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Lucas Renfroe

Partner & CEO, Salon.Marketing

Lucas Renfroe is the founder of FirstPage and Salon.Marketing, agencies dedicated to helping local service-based businesses dominate their markets through high-performing websites, Google rankings, and automated marketing systems. With a focus on the beauty and wellness industry, Lucas specializes in helping salon owners turn their online presence into a consistent source of new clients.

He combines real-world experience as a salon owner with deep expertise in SEO, Google Business Profile optimization, and conversion-focused website strategy. His approach is simple: build systems that generate leads, reduce manual effort, and create predictable growth.

Lucas is passionate about making marketing practical and accessible for business owners. At The Marketing Lab, he shares actionable strategies that salon owners can implement immediately to get found online, attract better clients, and grow with confidence.

Lucas's Classes

Saturday, May 30

9:30 - 10:30A

Salon Marketing 101: The Client Growth System Every Owner Needs

Discover the foundational marketing system every salon owner needs to consistently attract, book, and retain clients. In this session, you will learn the key strategies behind predictable growth, from building visibility and trust to turning first time guests into loyal, long term clients. Walk away with a clear, actionable framework you can implement immediately to grow your salon with confidence.

Sunday, May 31

9:30 - 10:30A

AI Search Visibility: How to Show Up in ChatGPT and the Future of Google

AI tools are becoming the new front door to your business. When clients ask ChatGPT where to go, only a few salons get mentioned. This class breaks down how AI decides which businesses to recommend and how your digital presence influences those recommendations. You’ll discover how to structure your website, content, local signals, and authority so your salon becomes the obvious choice.

11:30A - 12:30P

Profitable Paid Ads: How Salons Win on Google

Running Google Ads without a strategy is expensive. Running them correctly can transform your booking pipeline. In this session, you’ll learn how salons can use Google Ads to attract high-intent clients who are actively searching for services in your area. We’ll break down what actually makes ads profitable, from targeting and messaging to landing pages and conversion tracking.

Monday, June 1

11:30A - 12:30P

SALON.MARKETING – AI Search Visibility: How to Show Up in ChatGPT and the Future of Google

Search is changing fast. In this session, learn how to position your salon to show up in AI driven platforms like ChatGPT and the evolving landscape of Google. You will discover how content, authority, reviews, and website structure impact visibility in modern search results, plus practical steps you can take now to stay ahead and get found by the clients who are already searching.

Who is Salon.Marketing?

Salon.Marketing specializes in getting salons found on Google by ensuring that your website and Google Profile can convert visitors into clients. We are the top salon marketing agency!

Success doesn't happen by chance - it happens by purposeful execution. Take it from Lucas Renfroe, one of our founding partners and the owner of Roots Southern Salon in Savannah, GA. When Lucas opened Roots in 2015, he knew the salon needed a strategy in order to grow and dominate the market.

Using strategic website design, search engine optimization (SEO), and smart digital marketing strategies - Lucas grew Roots Southern Salon from zero to over one million dollars in revenue within 3 years. Now, he and the Salon.Marketing team continue to apply and refine these same processes to help salons across the country grow their businesses, too.

When he's not busy strategizing your salon's digital marketing, you can find Lucas dropping knowledge bombs in classes at Premiere Orlando or as a guest on Michael Cole's podcast.

Meet Our Speakers

Lucas's Classes

Who is Salon.Marketing?