Co-Founders & Salon Coaches, Baddhare Alliance
Salon Owners & Coaches, 124Go

If your systems are messy, your marketing ROI suffers. Inconsistent rebooking, missed follow-ups, unclear expectations, and onboarding gaps quietly drain profit. This session introduces a clean three-layer operating model that ensures your marketing efforts translate into retention, accountability, and revenue.
Most salons spend heavily on marketing to attract new guests, only to lose them just as quickly. The result? Constant pressure to replace what should have been retained. This session reframes growth around the three systems that actually create sustainable demand: rebooking, re-engagement, and referrals. Because the cheapest and most profitable growth strategy is keeping the guests you already have.
124Go was created to offer Business and Leadership Education for salon spa owners, leaders and those in the beauty industry, looking to improve their current business situation. Created by Brian Perdue and John Palmieri, lifetime pros who have walked the same path and offer real solutions for this ever changing business environment.
Our courses are ideal for businesses aiming to reenergize their growth, recover from a staff walkout, expand to multiple locations or just become a better version of themselves.




Salon.marketing is the top salon marketing agency. From custom websites, to search engine optimization, we specialize in getting your salon found by more clients.