Co-Founders & Salon Coaches, Baddhare Alliance
Salon Owners, 27 the Salon

The next generation of stylists is choosing salons based on brand, culture, visibility, and growth opportunity. If your recruiting strategy hasn’t evolved, you’re invisible to them. This session reframes hiring as marketing. You’ll learn how to clearly communicate your salon’s mission, standards, and opportunity so you attract ambitious, aligned talent instead of constantly rehiring.
Your brand determines who you attract, what you can charge, and how easily clients say yes. In this session, we break down branding through the lens of marketing strategy, not aesthetics. You’ll learn how positioning impacts pricing power, client quality, retention, and long-term profitability.
Chet and Amber started 27 the salon in 2015 in hopes of creating a salon space of exceptional education and impeccable hair. There was one more component that they insisted on, supporting the stylist. It was in the DNA of 27 the salon right from the start to make a positive space to help stylists reach their goals and full potential in a thriving culture that benefits the team and the guest. Today with so many amazing stylists working together to provide artistry and craft our salon has grown to new heights and we are always focused on the future, together.




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