The Marketing Lab - Salon.Marketing - Premiere Orlando 2026

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Class Schedule

9:30 - 10:30A

Salon Marketing 101: The Client Growth System Every Owner Needs

Discover the foundational marketing system every salon owner needs to consistently attract, book, and retain clients. In this session, you will learn the key strategies behind predictable growth, from building visibility and trust to turning first time guests into loyal, long term clients. Walk away with a clear, actionable framework you can implement immediately to grow your salon with confidence.

Lucas Renfroe, Salon.Marketing

11:30A - 12:30P

New time - Updated

Marketing Fails Without Systems: How to Build an Operating Structure That Actually Gets Used

If your systems are messy, your marketing ROI suffers. Inconsistent rebooking, missed follow-ups, unclear expectations, and onboarding gaps quietly drain profit. This session introduces a clean three-layer operating model that ensures your marketing efforts translate into retention, accountability, and revenue.

Jen LeBlanc & Lindsey Young, 124Go

1:30 - 2:30P

New time - Updated

Build a Culture That Markets Itself: Attracting the Next Generation of Stylists

The next generation of stylists is choosing salons based on brand, culture, visibility, and growth opportunity. If your recruiting strategy hasn’t evolved, you’re invisible to them. This session reframes hiring as marketing. You’ll learn how to clearly communicate your salon’s mission, standards, and opportunity so you attract ambitious, aligned talent instead of constantly rehiring.

Chet Pope & Amber Pope, 27 The Salon

3:30 - 4:30P

Booked but Broke: The Marketing Shifts That Increase Revenue Without More Clients

Fully booked but still not hitting your income goals? This session breaks down how your marketing directly impacts your average service ticket, client frequency, retention rate, and overall profitability. Most salon owners believe they need more clients to grow. In reality, better positioning and smarter retention strategies create far greater leverage.

Rhysa Anderson & Abbie Brown, Baddhare Alliance

9:30 - 10:30A

AI Search Visibility: How to Show Up in ChatGPT and the Future of Google

AI tools are becoming the new front door to your business. When clients ask ChatGPT where to go, only a few salons get mentioned. This class breaks down how AI decides which businesses to recommend and how your digital presence influences those recommendations. You’ll discover how to structure your website, content, local signals, and authority so your salon becomes the obvious choice.

Lucas Renfroe, Salon.Marketing

11:30A - 12:30P

Profitable Paid Ads: How Salons Win on Google

Running Google Ads without a strategy is expensive. Running them correctly can transform your booking pipeline. In this session, you’ll learn how salons can use Google Ads to attract high-intent clients who are actively searching for services in your area. We’ll break down what actually makes ads profitable, from targeting and messaging to landing pages and conversion tracking.

Lucas Renfroe, Salon.Marketing

1:30 - 2:30P

Salon Profit Formula: How to Make Your Marketing Actually Pay

Most salon owners invest in marketing but struggle to clearly connect it to profit. Revenue goes up, but margins stay tight. In this hands-on session, you’ll learn how to tie your marketing activity directly to bottom-line results. We’ll break down what true salon profit actually looks like, how to measure it accurately, and how to build simple financial controls that ensure your marketing creates margin, not just momentum.

Doug Campbell, SalonDoc

3:30 - 4:30P

El Sistema de Crecimiento para Salones: Marketing que Genera Ingresos

Muchos salones hacen marketing sin una estrategia clara. Publican en redes, hacen promociones y prueban ideas nuevas, pero no siempre ven resultados consistentes. En esta sesión aprenderás cómo construir un sistema de marketing enfocado en ingresos reales, no solo en actividad. Descubrirás cómo atraer nuevos clientes, aumentar la frecuencia de visitas y mejorar la retención para generar crecimiento sostenible.

Mayra Martin, Salon.Marketing

9:30 - 10:30A

Booked but Broke: The Marketing Shifts That Increase Revenue Without More Clients

Rhysa Anderson & Abbie Brown, Baddhare Alliance

11:30A - 12:30P

AI Search Visibility: How to Show Up in ChatGPT and the Future of Google

Search is changing fast. In this session, learn how to position your salon to show up in AI driven platforms like ChatGPT and the evolving landscape of Google. You will discover how content, authority, reviews, and website structure impact visibility in modern search results, plus practical steps you can take now to stay ahead and get found by the clients who are already searching.

Lucas Renfroe, Salon.Marketing

1:30 - 2:30P

Strategic Branding for Salons: Positioning, Pricing, and Profit

Your brand determines who you attract, what you can charge, and how easily clients say yes. In this session, we break down branding through the lens of marketing strategy, not aesthetics. You’ll learn how positioning impacts pricing power, client quality, retention, and long-term profitability.

Chet Pope & Amber Pope, 27 The Salon

3:30 - 4:30P

Retention Is the New Marketing: The Client Growth System Every Salon Needs

Most salons spend heavily on marketing to attract new guests, only to lose them just as quickly. The result? Constant pressure to replace what should have been retained. This session reframes growth around the three systems that actually create sustainable demand: rebooking, re-engagement, and referrals. Because the cheapest and most profitable growth strategy is keeping the guests you already have.

Jen LeBlanc & Lindsey Young, 124Go

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