The Anatomy of Google Search: Understanding SERP

anatomy of a google search engine results page

When someone in your town searches for "best hair salon near me," where does your salon appear on Google? Understanding the magic behind Google's search results can help your salon stand out. Dive into the world of SERP (Search Engine Results Page) and discover how Google Ads, Google Business Profile, and Organic Results can boost your salon's online presence.

1. Google Ads - Standing OUt in the Crowd:

Imagine a busy street where some shops have bright, flashing signs. These shops catch your eye first, right? Google Ads work similarly. They're the top results with a little "Ad" label. Salons can pay to be in these spots, ensuring they're the first thing people see.

  • Keywords: These are the words or phrases people type into Google. By bidding on salon-related keywords like "haircut" or "spa treatments," your ad can appear when someone searches for these terms.

  • Budget: Decide how much you want to spend. You can set daily limits so you never spend more than you want.

  • Ad Copy: This is the text of your ad. Make it catchy! Highlight special offers or unique services.

Pro Tip: Use Google's Keyword Planner to find popular terms people use when searching for salons in your area.

2. Google business Profile - Your Salon's Digital Storefront:

When searching for a local salon, a box often appears on the right side of the screen with photos, a map, and more. That's your Google Business Profile (GBP). It's like a mini-website for your salon on Google.

  • Photos: Regularly update with high-quality images of your salon, happy clients, and your team.

  • Reviews: Encourage satisfied customers to leave reviews. Respond to feedback, both positive and negative.

  • Services: Clearly list all the services you offer. The more detailed, the better!

  • Accuracy: Ensure your address, phone number, and operating hours are up-to-date.

Optimization Tip: Use the "Posts" feature in GBP to highlight special promotions or events. It keeps your profile fresh and engaging.

3. Organic Results - Climbing the Google Ladder:

Below the ads, there's a list of results that appear naturally. These are the organic results. They're based on how relevant and trustworthy Google thinks a website is.

  • Content is King: Regularly update your salon's website with fresh, relevant content. Blog about hair care tips or the latest styling trends.

  • Backlinks: These are links from other websites to yours. If reputable sites link to your salon's website, Google sees you as more trustworthy.

  • Mobile-Friendly: More people search on phones than computers. Ensure your website looks great on mobile devices.

  • Local SEO: Make sure your salon's name, address, and phone number are consistent everywhere online.

Ranking Factors: Google uses many factors to rank sites, like site speed, user experience, and keyword relevance. Regularly updating and optimizing your website can help improve your ranking.


In the digital age, a salon's online presence is as crucial as its physical location. By mastering Google's SERP, from attention-grabbing ads to a well-optimized website, your salon can become the go-to spot for beauty and relaxation in your town.

Lucas Renfroe
About The Author
Lucas Renfroe is a digital marketing expert, the CEO of Salon.Marketing, and owner of Roots Southern Salon in Savannah, GA. Due to the tremendous success of his salon, Lucas is uniquely poised to help salons and spas around the world learn, connect, and grow.

Salon.Marketing aims to maximize the return on investment for salon and spa's digital marketing budgets. Schedule a FREE Consultation Call with us today!