Success Doesn’t Happen By Chance

Success Doesn’t Happen By Chance

“In maybe a two-year time, we’ve grown our company over a million dollars, right? That doesn’t happen by chance.”


– Jenn Yeager, Owner + Stylist + Salon Consultant

Working With Salon.Marketing

In 2019, Jenn Yeager, owner of Salon Yeager located in Knoxville, TN contacted our team of experts in need of a new website. Their original website consisted of only one page and had very little content, but most importantly, it wasn’t properly optimized or mobile-friendly. With Jenn eager to take her salon to the next level, our Search Engine Optimization (SEO) experts began building a new, results-driven website.


“Lucas and his team are incredible, and I love running into them. I love sitting in the classes, learning so much and absorbing what I can, but I also love being able to trust that they will take care of my business with as much care and consideration as I do,” said Jenn in June 2022.

Salon.Marketing had the pleasure of hosting a number of educational classes at Premiere Orlando 2022 surrounding branding, website development, and digital marketing must-knows for fellow salon owners. Jenn Yeager was one among many to attend and absorb all of the knowledge bombs that Salon.Marketing’s Partner and CEO, Lucas Renfroe was sharing.

While there are other experts and agencies that offer website and SEO services, Jenn recognizes what sets our team apart from the rest.

Jenn emphasized, “I can find fabulous people that do search engine optimization, web build-outs, branding, and design. But they may not know what’s going on in my industry, and because they work with so many salons, they’re able to say, ‘Hey, this is working really great for a salon in California. Let’s make this adjustment.'”

Our team works diligently to ensure that every salon and spa owner is informed every step of the way. Salon.Marketing’s core process makes communication with our clients seamless. She explains “If I have something that needs updating, I can submit a work ticket, and within 48 hours it’s completed. I also get a monthly report showing what’s happening with my invested dollars.”

Since the launch of Salon Yeager’s new website, built by Salon.Marketing, Jenn has seen her company grow over a million dollars within a two-year time frame. In those two years, Jenn has learned one main thing: “That doesn’t happen by chance. It happens by purposeful execution and using the resources available, which has been really cool for us to experience.”

Salon.Marketing aims to maximize the return on investment for salon and spas’ digital marketing budgets. Schedule a free consultation call with us today!