Streamline Your Social Media Strategy with Automated Posts

hair salon social media strategy

Social media can be a great addition to your salon marketing strategy, but it can also be time-consuming.  This is where social media automation comes in! Thankfully there is no shortage of platforms that can help you streamline and schedule your beauty content ahead of time, eliminating the stress of posting regularly and on the go.

Keep reading for a breakdown of the best platforms to schedule your salon’s social media content and their pricing options.

Hootsuite

Hootsuite offers scheduling, publishing, and analytics tools and is a great option if you're looking to automate content for more than one account. For example, if your salon has a separate account for a boutique, Hootsuite might be a great option for you. Hootsuite offers a range of pricing options, including a free plan, as well as paid plans starting at $19 per month. The paid plans offer more advanced features, such as the ability to schedule posts for multiple social media accounts and analytics reports.

Buffer

Buffer is another popular social media management platform that offers scheduling, publishing, and analytics tools with the ability to manage multiple accounts. Buffer offers a free plan, as well as paid plans starting at $15 per month. The paid plans offer additional features, similar to Hootsuite's but slightly lower in cost.

Later

Later is specifically designed for Instagram, although it also allows you to schedule on other platforms. A unique feature of Later is their visual content calendar, where you can drag and rearrange posts easily. The platform offers analytics reporting and even suggestions such as trending hashtags. Later offers a range of pricing options, including a free plan and paid plans starting at $9 per month.

Sprout Social

Sprout Social allows users to schedule and publish content across multiple social media platforms. The platform provides powerful social listening tools to track brand mentions, industry trends, and customer conversations, as well as analytics reporting. Sprout Social offers a range of pricing options, starting at $99 per user per month. The paid plans offer advanced features.

Planoly

Planoly is also specifically designed for Instagram. It offers various features to help you plan, schedule, and analyze content effectively, including Instagram Stories. Planoly also offers analytics reporting and the ability to collaborate with your team within the platform. If your salon has a marketing manager in charge of content, this feature could help make the approval process seamless. There are a range of pricing options, including a free plan and paid plans starting at $7 per month. The paid plans offer additional features.

Instagram

As of recent, Instagram now allows professional accounts to schedule posts and reels within the app. You can find this feature under "Advanced Settings."

In conclusion, there are several platforms available that can help you schedule your salon’s social media posts, each with its own unique features and pricing options. When choosing a platform, it is important to consider your specific needs, such as the number of social media accounts you need to manage, and your budget. By choosing the right platform for your needs, you can focus on running your salon and leave the content to the automation tools.


Lucas Renfroe
About The Author
Lucas Renfroe is a digital marketing expert, the CEO of Salon.Marketing, and owner of Roots Southern Salon in Savannah, GA. Due to the tremendous success of his salon, Lucas is uniquely poised to help salons and spas around the world learn, connect, and grow.

Salon.Marketing aims to maximize the return on investment for salon and spa's digital marketing budgets. Schedule a FREE Consultation Call with us today!