SEO is the number 1 ingredient to the success of Roots Southern Salon! Our goal was to be on the first page of Google for valuable keywords and executing a successful SEO plan is how we helped grow Roots to over $1,150,000 in annual revenue in just 3 years.
We are the leading SEO agency in the salon industry and can help any and all salon owners increase new clients via SEO. This is typically the HIGHEST ROI that you can invest your marketing dollars in to!
While SEO can get a little technical, any owner can do what we did-- time is the biggest factor. The goal is to have your salon name pop up on the first page in Google, Google Mobile, and Google Local-- with the first three organic spaces being the prime real estate.
Full Website SEO Audit
Full Site Technical Optimization
Homepage Content Optimization
Google My Business Optimization & Integration
Google Analytics Integration
Google Search Console Integration
Google Ads Integration
Analytics Goal Setup and Tracking
Instagram Insights Integration
Monthly Site Audits
When it comes to Search Engine Optimization, no two projects are the same, and each project we take on has a custom-tailored process that fits our client’s needs and goals. With that said, there is a basic structure that informs all our SEO campaigns: Audit – Optimize – Track – Repeat.
The first step in our SEO process is to perform an initial audit and research. This stage allows us to understand our client’s place in the market, establish goals and targets, and develop a preliminary plan of attack. The audit and research will cover, among others, the following topics:
Once the initial audit and research are complete, we will present a comprehensive SEO plan. Understanding our client’s goals, market, and competition allows us to create a tailored plan that get the desired results. As a part of this stage, we look at optimizing a mix of the following factors:
Every business has specific goals in mind, and we provide detailed analytics and tracking data to ensure that those goals are being met. Through in-depth reports, we can see exactly what is working, what isn’t working, and why.
Beyond seeing what is working, our meticulous eye for detail guarantees that our clients are getting a return on their SEO investment.
As the search engines continue to refine their algorithms, we keep a close eye on our results – constantly refining our techniques to keep ahead of the curve. We keep close tabs on our client’s goals to ensure that we continue to meet and exceed their expectations; while regular re-audits of client sites confirm that we are maintaining keyword rankings and successful websites.
SEO is an on-going game, and we provide lasting and adaptable solutions that reflect the latest in search engine technology.
Full PDF report of your website audit will be sent to your email inbox!