SUITE OWNER | WEBSITE + SEO PACKAGE
What Does Salon.Marketing Do?
It’s Simple. We help salons get new clients and increase revenue.
How We Do It
Our mission is to improve your business’s online visibility and website conversions through proven SEO strategies. We are Google Partners, which means that we have a close and exclusive relationship to both Google My Business and Google Ads internal specialists.
Search Engine Optimization (SEO)
We’re SEO Experts. We make sure your salon gets found by search engines.
Website Design & Development
Not all websites are created equal. A user-friendly interface + online booking = more clients in your chair.
Pay-Per-Click Ads Management (PPC)
Attract your ideal customer, and then hook them in by providing legendary customer service.
24/7 Analytics Tracking
No waiting around for a monthly analytics report. Get direct insights into your marketing performance.
Strategy Consulting
Need more customer reviews? Want to be the #1 ranking salon in your city? We’ll get you there. We stay on top of industry best-practices to constantly improve your strategy.
What makes us different? We’re salon owners too.
Salon.Marketing is a full-service digital marketing agency that specializes in both onsite and offsite Search Engine Optimization, focusing on the salon and spa industry. The salon and spa industry is special to us because we are in the industry ourselves. One of Salon.Marketing’s founders owns a salon with his wife in Savannah, GA. Due to the tremendous success of his salon, Roots Southern Salon, we decided to share our skills to help other salon owners put more butts in their seats. We know the industry and are poised to help salons and spas around the world learn, connect, and grow. This makes Salon.Marketing an agency that is for owners, by owners.
To navigate today’s digital business world, you need a partner with intimate knowledge of the salon and spa industry that can help you take advantage of marketing opportunities across a variety of channels. At Salon.Marketing, we combine a data-driven approach with knowledge gained from years in digital marketing in order to deliver outstanding results to our clients.
What You’ll Get
SUITE OWNER | WEBSITE + SEO PACKAGE
01
Mockups
Once the template selection is completed and approved, we’ll proceed with site mockups. These add color and a bit more detail to the initial templates, giving us a stronger visual representation of the final product.
02
Copy & Graphics
Once we’ve agreed on a final design based on the mockups, our team will proceed with development, kicking off two phases in unison. The first involves creating your site’s copy and graphics. Our team will also get to work performing SEO and competitive research and come up with the copy and images to use on your final site.
03
Development
At the same time, we’ll kick off the technical side of the web design process. This will include deploying your CMS, creating your theme and page designs, technical and on-site optimization and setting up your website’s analytics.
04
Testing
Once our writers, designers, and developers have finished their work, our Quality Assurance team will get to work testing your site’s performance and reliability. We’ll use various tools to benchmark your site for loading, responsiveness, and speed, while also ensuring that it works reliably on all web browsers and mobile devices.
05
Deployment
Once we’re sure that your site is ready to be released to the public, we’ll deploy it on your public domain after final payment has been received.
SEO
Our SEO Package Includes:
-
- Citation Building and Management
- Citation Match & Lock™
- Google My Business Verification & Optimization
- Google Analytics Integration
- Google Search Console Integration
- Goal & Conversion Tracking
- Monthly Analytics Report
Project Timeline
Expect to invest at least 6 to 12 months before you start experiencing any impactful results from our SEO efforts. Although your keywords will start performing prior to six months, gaining enough traffic to make an impact on your bottom line may take some time.
Some SEO specialists or service providers claim that they can accomplish overnight results, top rankings or a quick increase in traffic, but you should be wary of these promises. It may sound appealing at first, but there really aren’t any quick solutions to an effective SEO campaign.
Google and other search engines have matured to reward the best content publishers, earning the best quality links, the highest search rankings and these algorithms cannot be easily, or safely, tricked to provide immediate results. With all of the keyword and content competition, search engines have begun weighing a website’s reputation more heavily, an indication that they are looking for a history of great content.
You’ll need to realize that building this reputation and achieving sustainable results will take an ongoing dedicated effort to creating and distributing effective content. There is no quick fix.
Responsive Website
01
Mockups
Once the template selection is completed and approved, we’ll proceed with site mockups. These add color and a bit more detail to the initial templates, giving us a stronger visual representation of the final product.
02
Copy & Graphics
Once we’ve agreed on a final design based on the mockups, our team will proceed with development, kicking off two phases in unison. The first involves creating your site’s copy and graphics. Our team will also get to work performing SEO and competitive research and come up with the copy and images to use on your final site.
03
Development
At the same time, we’ll kick off the technical side of the web design process. This will include deploying your CMS, creating your theme and page designs, technical and on-site optimization and setting up your website’s analytics.
04
Testing
Once our writers, designers, and developers have finished their work, our Quality Assurance team will get to work testing your site’s performance and reliability. We’ll use various tools to benchmark your site for loading, responsiveness, and speed, while also ensuring that it works reliably on all web browsers and mobile devices.
05
Deployment
Once we’re sure that your site is ready to be released to the public, we’ll deploy it on your public domain after final payment has been received.
Search Engine Optimization
Our SEO Package Includes:
-
- Citation Building and Management
- Citation Match & Lock™
- Google My Business Verification & Optimization
- Google Analytics Integration
- Google Search Console Integration
- Goal & Conversion Tracking
- Monthly Analytics Report
- Package Value – $5,000+/year
Project Timeline
Expect to invest at least 6 to 12 months before you start experiencing any impactful results from our SEO efforts. Although your keywords will start performing prior to six months, gaining enough traffic to make an impact on your bottom line may take some time.
Some SEO specialists or service providers claim that they can accomplish overnight results, top rankings or a quick increase in traffic, but you should be wary of these promises. It may sound appealing at first, but there really aren’t any quick solutions to an effective SEO campaign.
Google and other search engines have matured to reward the best content publishers, earning the best quality links, the highest search rankings and these algorithms cannot be easily, or safely, tricked to provide immediate results. With all of the keyword and content competition, search engines have begun weighing a website’s reputation more heavily, an indication that they are looking for a history of great content.
You’ll need to realize that building this reputation and achieving sustainable results will take an ongoing dedicated effort to creating and distributing effective content. There is no quick fix.
What It Costs
SUITE OWNER | WEBSITE + SEO PACKAGE
Website Design
$127/month
Design and deploy a new website built from one of our custom salon and spa templates.
24 Month Agreement then transitions to $67/month Hosting + Maintenance Annual Agreement.
SEO Package
$70/month
Monthly pricing for Search Engine Optimization, Analytics Tracking and Conversion Maximization.
12 Month Agreement then month-to-month thereafter.
Website
Maintenance
FREE*
Maintain the website and ensure that there are no broken links, widgets or plugins. Update WordPress and all plugins as needed. 1 hour of content changes per month including; adding/removing employees, changing specials, adding policies, etc.
*Free during initial Website Agreement then $67/month for Hosting + Maintenance thereafter on an annual basis.