Our mission is to create a visually impactful brand identity that works with your digital marketing strategy to attract your ideal clients and grow your salon or spa. For optimal results, we always recommend combining the Branding Package with our Website & SEO Packages.
Using the same fonts, colors, and logos across your platforms unifies your company’s message and builds trust with clients.
The typical consumer needs to see your logo between 5 and 7 times to be able to connect it with your company. Don’t waste this opportunity to build brand awareness – make sure your visual identity says exactly what you want it to.
A well-crafted visual identity is the first impression you make on a potential customer. In a city full of salons and spas, it helps you stand out from the crowd.
Spend your energy where it makes the biggest impact on your business, not on DIY-ing your branding in Canva.
As the saying goes.. build a beautiful brand and they will come.. right? Well, not exactly. A well-designed and professional branding package is important, but it won’t increase revenue on it’s own. In order to grow your salon or spa, you need a comprehensive digital marketing strategy.
Salon.Marketing is a full-service digital marketing agency specializing in both onsite and offsite Search Engine Optimization, focusing on the salon and spa industry. This industry is special to us because one of our founders owns a salon in Savannah, GA – Roots Southern Salon. It’s due to the tremendous success of Roots that we decided to share our skills to help other salon owners learn, connect, and grow their business.
To navigate today’s digital business world, you need a partner with intimate knowledge of the salon and spa industry that can help you take advantage of marketing opportunities across a variety of channels. Our data-driven approach and knowledge gained from years in digital marketing allow Salon.Marketing to deliver outstanding results to our clients.
Once you sign up, the first step is completing our comprehensive client questionnaire. This information helps us get to know you – and your business – inside and out. This information is the basis for your entire branding package.
After you’ve completed your questionnaire, you’ll choose a time to talk with your graphic designer. In a half hour call, your designer will discuss the information you provided and answer any questions you have about the process. This is your chance to provide additional feedback about your likes, dislikes, and preferences.
Your designer will start by designing a primary logo for your brand identity. Within a week or two, you’ll be presented with 3 options for a logo. You’ll also have the opportunity to provide feedback at this stage.
Logo wasn’t quite right? Want to see it in a different font or color combination? We provide up to 3 primary logo revisions at no additional charge. We take our time getting this step right since it informs the rest of your package. Once we get your final approval, your designer will get to work building out the rest of your brand assets.
You’ve got mail! Your designer will send you a .zip file containing all of your brand file assets, including a 9 page Brand Style Guide. Think of it as your brand bible.