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salon marketing services

BRANDING PACKAGE

Brand Identity

 

Unify your message across all platforms.

branding package

What’s in a Brand?

Our mission is to create a visually impactful brand identity that works with your digital marketing strategy to attract your ideal clients and grow your salon or spa. For optimal results, we always recommend combining the Branding Package with our Website & SEO Packages.

Consistent Messaging

Ensure A Consistent Message

Using the same fonts, colors, and logos across your platforms unifies your company’s message and builds trust with clients.

build brand awareness

Build Brand Recognition

The typical consumer needs to see your logo between 5 and 7 times to be able to connect it with your company. Don’t waste this opportunity to build brand awareness – make sure your visual identity says exactly what you want it to.

attract clients

Attract Your Ideal Clients

A well-crafted visual identity is the first impression you make on a potential customer. In a city full of salons and spas, it helps you stand out from the crowd.

focus your energy

Focus On What Matters Most

Spend your energy where it makes the biggest impact on your business, not on DIY-ing your branding in Canva.

 

branding mood board
level 7 salon branding atlanta
roots branding
google certified marketing agency for salons

Why Looking Good
isn’t good enough

 

As the saying goes.. build a beautiful brand and they will come.. right? Well, not exactly. A well-designed and professional branding package is important, but it won’t increase revenue on it’s own. In order to grow your salon or spa, you need a comprehensive digital marketing strategy.

 

Salon.Marketing is a full-service digital marketing agency specializing in both onsite and offsite Search Engine Optimization, focusing on the salon and spa industry. This industry is special to us because one of our founders owns a salon in Savannah, GA – Roots Southern Salon. It’s due to the tremendous success of Roots that we decided to share our skills to help other salon owners learn, connect, and grow their business.

 

To navigate today’s digital business world, you need a partner with intimate knowledge of the salon and spa industry that can help you take advantage of marketing opportunities across a variety of channels. Our data-driven approach and knowledge gained from years in digital marketing allow Salon.Marketing to deliver outstanding results to our clients.

What You’ll Get

BRANDING PACKAGE

 

allure brand guide

01

Questionnaire

Once you sign up, the first step is completing our comprehensive client questionnaire. This information helps us get to know you – and your business – inside and out. This information is the basis for your entire branding package.

02

Discovery Call

After you’ve completed your questionnaire, you’ll choose a time to talk with your graphic designer. In a half hour call, your designer will discuss the information you provided and answer any questions you have about the process. This is your chance to provide additional feedback about your likes, dislikes, and preferences.

03

Logo Development

Your designer will start by designing a primary logo for your brand identity. Within a week or two, you’ll be presented with 3 options for a logo. You’ll also have the opportunity to provide feedback at this stage.

04

Revise & Approve

Logo wasn’t quite right? Want to see it in a different font or color combination? We provide up to 3 primary logo revisions at no additional charge. We take our time getting this step right since it informs the rest of your package. Once we get your final approval, your designer will get to work building out the rest of your brand assets.

05

Deliverables

You’ve got mail! Your designer will send you a .zip file containing all of your brand file assets, including a 9 page Brand Style Guide. Think of it as your brand bible.

Your Brand Package Includes:

 

    • 30 Minute Design Consultation
    • Comprehensive Branding Questionnaire
    • Primary Logo Design
    • Select From 3 Logo Options
    • Up to 3 Logo Revisions Free
    • Alternate Logo Designs
    • Favicon Design
    • 2-3 Branded Patterns/Textures
    • Custom Color Palette
    • Custom Font Selection
    • 9 Page PDF Brand Style Guide
    • Editable Business Card Design
    • Zip File Containing All Assets
    • File Types for Various Applications
allure brand

Brand Design Process

allure brand guide

01

Questionnaire

Once you sign up, the first step is completing our comprehensive client questionnaire. This information helps us get to know you – and your business – inside and out. This information is the basis for your entire branding package.

02

Discovery Call

After you’ve completed your questionnaire, you’ll choose a time to talk with your graphic designer. In a half hour call, your designer will discuss the information you provided and answer any questions you have about the process. This is your chance to provide additional feedback about your likes, dislikes, and preferences.

03

Logo Development

Your designer will start by designing a primary logo for your brand identity. Within a week or two, you’ll be presented with 3 options for a logo. You’ll also have the opportunity to provide feedback at this stage.

04

Revise & Approve

Logo wasn’t quite right? Want to see it in a different font or color combination? We provide up to 3 primary logo revisions at no additional charge. We take our time getting this step right since it informs the rest of your package. Once we get your final approval, your designer will get to work building out the rest of your brand assets.

05

Deliverables

You’ve got mail! Your designer will send you a .zip file containing all of your brand file assets, including a 9 page Brand Style Guide. Think of it as your brand bible.

Brand Specs

Your Brand Package Includes:

  • 30 Minute Design Consultation
  • Comprehensive Branding Questionnaire
  • Primary Logo Design
  • Select From 3 Logo Options
  • Up to 3 Logo Revisions Free
  • Alternate Logo Designs
  • Favicon Design
  • 2-3 Branded Patterns/Textures
  • Custom Color Palette
  • Custom Font Selection
  • 9 Page PDF Brand Style Guide
  • Editable Business Card Design
  • Zip File Containing All Assets
  • File Types for Various Applications
allure brand

What It Costs

BRANDING PACKAGE

Branding Package

$997

One time payment with package delivered in approximately 4 weeks, not including additional time for revisions.

Total Price

$997