Salon 27, a stylish hair salon located in Mesa, AZ, was facing a digital dilemma that was hindering its growth and client outreach. Despite offering exceptional hair care services, the salon's online presence was marred by an inefficient website, which was not only slow and uninviting but also lacked the capability to track conversions effectively. This digital inefficiency was a significant barrier in an industry where online visibility and client engagement are key to success. Additionally, the salon was struggling to make a substantial impact in search engine rankings, a crucial factor for attracting new clients and standing out in the competitive Mesa market.
The challenges faced by Salon 27 were multifaceted, extending beyond just a subpar website. The lack of a comprehensive digital marketing strategy was evident in their poor online performance. In today's digital age, where a majority of clients discover and choose salons based on online searches, Salon 27's inability to rank well in search results and track online client interactions was severely limiting their potential to attract and retain new clients.
To address these challenges, Salon 27 embarked on a holistic digital transformation. The journey began with the development of a new website, designed to be not only visually appealing but also super-fast and efficient. This new website significantly enhanced the user experience, encouraging potential clients to explore the salon's offerings. In addition to the website overhaul, a comprehensive SEO campaign was initiated. This included citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO enhancements, and strategic off-site optimization. Furthermore, the salon also ventured into Google Ads creation and management, aiming to increase their visibility and attract targeted clientele.