Olliver Lux Hair Society Charleston SC

Olliver Lux

Charleston, SC HAir SAlon

Olliver Lux Hair Society, a new entrant in the bustling hair salon industry of Charleston, SC, faced the daunting task of establishing its digital presence from scratch. As a new business, the salon had no previous website or online footprint, making it virtually invisible in the digital realm. This lack of online presence was a significant hurdle, as a strong digital identity is crucial for attracting clients in today's internet-driven world. Without a website or Google ranking, Olliver Lux Hair Society was missing out on the vast potential of online clientele and the opportunity to showcase its unique services and brand ethos to a broader audience.

The challenge for Olliver Lux Hair Society was not just about building an online presence; it was about creating a digital identity that resonated with its target audience and reflected the salon's premium quality and style. In the competitive hair salon market of Charleston, it was essential for the salon to make a strong and impactful entry into the digital world to capture the attention of potential clients and establish itself as a top choice for hair care services.

Project details:

  • Website Design
  • User Experience Design
  • Search Engine Optimization
  • Citation Management
  • View Live Site

Our Solution

To navigate these challenges, a comprehensive digital strategy was implemented. The first step was the creation of a new website, designed to be super-fast and efficient. This website was not only a digital storefront for the salon but also a reflection of its brand's sophistication and attention to detail. Alongside the website, a full-scale SEO campaign was launched. This included citation creation and management, optimization of the salon's Google Business Profile, on-site content optimization, technical SEO improvements, and strategic off-site optimization. These efforts were aimed at building the salon's online visibility from the ground up.

The Results

The results of this strategic digital launch were extraordinary. Olliver Lux Hair Society experienced an infinite increase in website traffic, starting from zero to becoming a notable online presence. The salon also saw a 500% increase in Google Reviews, rapidly building its reputation and trust within the community. Additionally, there was an infinite increase in Google Search Clicks, marking a significant breakthrough in online discoverability. The Trust Flow score also escalated to over 20, indicating a strong and authoritative online presence. Importantly, the implementation of website conversion tracking provided valuable insights into customer behavior and the effectiveness of the salon's online strategies.

Website Traffic Increase
Google Reviews
Google Search Clicks Increase

Let's Talk!

Schedule your free 30 minute call to find out how we can help you navigate the challenges of digital marketing for your salon or spa. There's no strings attached!