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Who We Are

For Owners, By Owners

The salon and spa industry is special to us because we are in the salon and spa industry.  One of the Salon.Marketing (FirstPage) founders owns a salon with his wife in Savannah, GA.  Due to the tremendously fast success that Roots Southern Salon had, we decided to share our skills to help other salon owners put butts in seats!


We know the ins and outs of the industry and are poised to help salons and spas around the world learn, connect and GROW!

Nationally Recognized

Salon.Marketing / FirstPage has been published and appeared on salon industry outlets for the past few years including:

Salon Today

Michael Cole Live

Beyond The Technique

Data Driven Salon Summit

Sophisticates Hairstyle Guide

Salon Industry Coaches Choice

Our Team

While we have a relatively small team, we have developed systems and processes that are quickly scalable.

Lucas Renfroe

Partner, Salon Owner

Erica Palmisano


Mayra Martin


Gina Haun

Lead Web Developer

Lexie Helwig

SEO Specialist Web Developer

Anastasia Benca

Account Manager

Caylin Gregory

Copywriter & Content Creator

What We Do

We build salon websites and get them found on Google

Salon.Marketing is owned by a salon owner - we know the industry

Building salon websites that look and perform excellent

Delivering more new clients through Google Search

Analytics Tracking - If you don't know your numbers, you don't know your business

Salon Budget Conscience - we understand the struggle

Plans for all salon sizes

We understand that all salons are not created equal.  We offer plans from Suite Owners to Multi-Location Salon Owners and everywhere in-between.

Suite Owners

We have the perfect starter plan for all of the suite owners! Start building your brand online!

Single Location Owners

As a single location salon owner, we understand! We focus on developing your brand and delivering new clients.

Multi-Location Owners

Living on easy street... not so fast! Others may think this, but we know the real struggles!

Recent Projects

Market District Salon

Statesboro, GA

Website Design, Google My Business Optimization

Salon Yeager

Knoxville, TN

Website Design, Search Engine Optimization, Google My Business Optimization, Analytics

Bella Trio Salon & Spa

Durham, NC

Website Design, Search Engine Optimization, Google My Business Optimization, Analytics

Tranquille Hair and Body

Towson, MD

Website Design, Search Engine Optimization, Google My Business Optimization, Analytics

Salon.Marketing has 5 clients on the SalonToday 200 awards list.  Our goal is to help salons attain a level of growth that will propel them onto the SalonToday 200 list.


We would like to have at least 100 of the top 200 as our clients within the next 2 years.


Salon Yeager even gave us a shout out in their essay this year which was printed in SalonToday!

What Our Clients Are Saying

Mike Carter

Mike Carter

Posh Salon & Spa
Lexington, KY


The Team at Salon.Marketing have crushed it for us!  They revamped our website and started a killer SEO strategy.  We went from consistently seeing between 250-300 New Clients per month to now 550 – 600 New Clients PER MONTH!  The communication is also second to none!  We are so happy to be on board with Salon.Marketing.

Jenn Yeager

Jenn Copeland Yeager

Salon Yeager
Knoxville, TN


After consulting with Lucas, we decided it was time to up our game in the SEO world and we felt strongly that Salon.Marketing was the company that we needed on our team. Lucas informed us that it would take 6 months or so to see noticeable results but he got right to work on it. The communication has been outstanding and I love that I’m always able to speak with somebody right away. If I have questions, they answer them in a way that I can understand. I’m thrilled to say that after only 4 months with Salon.Marketing our company has had 2 record setting months in a row!

Susan Renfroe

Susan Renfroe

Roots Southern Salon
Savannah, GA


I owe my current success to FirstPage (salon.marketing).  The work they have done has literally saved our business and we are now in high demand!  The phone won’t stop ringing and stylists from other salons want to work here!  I couldn’t ask for a better marketing group to be partners with.

Darren Wood

Darren Wood

22 Changes Salon & Spa
Ensemble Salon
Portland, OR


Working with Salon.Marketing and the FirstPage Marketing team puts our mind at ease. In the broad world of SEO, these guys get our industry from an inside perspective and understand how and what strategies impact our business the most

Working With SalonCentric

A Win-Win for the Salon Industry

Help Salons Increase New Client Counts

More New Clients = More Backbar & Retail Sales

Delivering VALUE to Salon Owners

Offering a Fair Commission Structure to Sales Reps

Create NEW Education Programs for Salon and Suite Owners

Salon.Marketing can be an Extension of SalonCentric

Industry Tools

We have valuable freebies to help salon owners get started on the right digital marketing track!

Our Goal Is Always To Give Away More For FREE Than What Other People Charge For.  Please Take Advantage Of All Of These Free Tools That We Created For You.


-The Salon.Marketing Team

Free Website Audit

Full PDF report of your website audit will be sent to your email inbox!