11 Mar Are You a Salon Owner? Here’s Why You Should Be Outsourcing Your SEO
SEO, or search engine optimization, is the backbone of your online presence as a salon owner. While content marketing is important, the content you are producing means virtually nothing if it doesn’t reach anyone. SEO is what generates local leads and is the art of converting your traffic into new salon clients. That being said, SEO is no walk in the park. Optimizing your content can be overwhelming if you aren’t equipped for it. Below are five strong reasons that you should consider outsourcing your SEO to an expert.
It’s a long-term investment
Google changes its search algorithm frequently. Each time that the algorithm shifts, your approach to SEO must be modified. This means that SEO is not a one-time alteration, but an ongoing process that requires consistent upkeep. Outsourcing comes in handy here. As a salon owner, your expertise doesn’t reside in digital marketing or more specifically, SEO. Outsourcing this continuous optimization to an expert that is ahead of the game will save you the time of researching, learning, and attempting to modify. Outsourcing SEO is a long-term investment. SEO experts are the first to know when an update is live and alter their strategies accordingly.
It’s time and cost-effective
Speaking of saving time, outsourcing your SEO is both time and cost-effective for a number of reasons. As mentioned, when you aren’t familiar with digital marketing, a lot of time can be spent researching, learning, and training. There’s no guarantee that the time you spend will pay off, either. Your time as a salon owner will be better spent finding the best experts/agency for the job.
Likewise, salon software is necessary in order to implement SEO (and it isn’t cheap). While you could pay for access to software yourself, if you aren’t an expert on how to utilize it for SEO, then it makes more sense to put that money towards outsourcing. An expert/agency will already have access to this software, and they’ll know exactly what to do with it.
An expert can troubleshoot errors/mistakes
One of the many pros of outsourcing your SEO and hiring an expert/agency is that they have experienced enough to know how to navigate something going wrong. Without enough experience under your belt, you aren’t equipped to handle any of the curveballs that come with search engine algorithms. Even if you are able to learn or teach your team the basics of SEO, can these skills be applied to your website with no prior experience? Chances are if a mistake is made that your team is unable to fix, you’d ultimately hire an expert/agency anyways. You might as well skip this step and outsource your SEO from the start.
A functioning website and credible online presence
With good SEO comes a visible, accessible, and functioning website. If an expert or digital marketing agency is offering SEO services, then they will be optimizing your website. While this may not always mean complete website development (although it may, depending on where you outsource), it does mean that your website will be cleaned up to fit SEO standards. Your overall web presence will be cleaned up, too, with quality outsourced SEO. This includes your credibility as a salon. There are three categories of SEO (a lot of work, right?), and the right expert or agency will cover all three.
The three categories of SEO are on-page, off-page, and technical SEO. On-page SEO is where titles, headers, text, etc, will be optimized on your website to include keywords. Technical SEO will be the back end of this, focusing on how quickly your website loads and if it is SSL certified. Lastly, off-page SEO includes link building/backlinks, your Google My Business (GMB) profile, and more. Between the three categories of SEO, you can see how much there is to cover. As a salon owner, outsourcing SEO provides you with a website that not only makes it easier to convert your traffic into new clients with an accessible online presence but will help you establish credibility on the web as a business. Could your salon team accomplish that without outsourcing?
See your ROI with comprehensive reporting
As with anything else that your salon is putting time, effort, and money into, you want to know what the return on investment of your SEO campaign is. Without outsourcing SEO services, this information is just another thing you’ll have to pull together. From your website optimization to your online presence elsewhere, you’ll be piecing together what progress (if any) your campaign has made in terms of visibility and revenue. Outsourcing SEO to an expert/agency would cover this with comprehensive reporting. One of the main benefits of outsourcing is that you will have a clear understanding of whether the campaign strategies you’ve helped create are generating results without the hassle of gathering them yourself. Not just this, but they’ll also be able to explain what these results mean to you in detail.
Key Takeaways for Your Salon
- SEO is the backbone of your online presence as a business and is the main way to convert local leads and traffic into new salon clients.
- Your salon should be outsourcing SEO to an expert/agency because it is an ongoing process that isn’t simple. It will be time/cost-effective, you won’t have to navigate error alone, you’ll have a functioning website and credible online presence, and you’ll be able to see your ROI with comprehensive reporting.
- Outsourcing SEO allows you to leave the algorithms to the experts and the styling to the stylists, meaning as a salon owner, you’ll have more time to manage your heavy workload while still attracting new clients.