11 May Maximizing Attendance: A Guide to Promoting Your Salon’s Events Online
Maximizing Attendance: A Guide to Promoting Your Salon’s Events Online
Is your salon hosting an event this year? Maybe you’re planning a fundraising opportunity with your local community or hosting a product giveaway. In any case, promoting your salon’s events online is an effective way to drive new business and increase attendance.
Here are some tips to help you improve your online event promotion:
Salon Event Promotion Tips
Optimize your website
Make sure your website is up-to-date, mobile-friendly, and optimized for search engines. If a potential attendee is looking for specific event details, there's a high chance that they will first turn to your site. Potential attendees should be able to find your salon online and navigate your website with ease.
Utilize Google Business Profile
Update your GBL with event details, including dates, times, and a description of the event. This information can be posted as an Offer on Google's Update feature and will be displayed when potential clients or event attendees search for your salon.
Be active on social media
Posting on social platforms such as Facebook and Instagram is a simple, but effective way to promote your events. Share event details, eye-catching images, and engaging copy. If your event is product-focused, be sure to list them. Tip: Consider running paid ads to reach a larger audience.
Consider offering special discounts, promotions, or other incentives for event attendees. Example: Bring a friend and receive 20% off a retail product.
Partner with other businesses
Partner with local businesses to cross-promote each other's events. This can help reach a larger audience and network with other members of your community. (Ex: pop-up booths, raffles, etc)
Creating an email campaign for your event is the perfect way to reach your existing clients because you already have their contact information. For example, if your clients are already interacting with your monthly newsletter or specials, email marketing allows you to segment your contact list to notify these clients of your upcoming event.
Encourage attendees to leave reviews after the event to help spread the word about future ones. Potential patients and attendees are likely to read the reviews of your practice, and a positive review about a previous event could lead to a larger turnout.
Salon.Marketing aims to maximize the return on investment for salon and spas’ digital marketing budgets. Schedule a free consultation call with us today!