Ultimate Salon Course

Hair Stylist Digital Marketing Course

Learn the secrets to marketing yourself as a hair stylist, growing your client base, finding work/life balance, and earning more money!

hair stylist digital marketing course

Learn on your time.

independent hair stylist business marketing course

Stylist Marketing 101: How to Attract More Clients and Grow Your Business as an Independent Stylist

In this online course, you will learn proven marketing strategies to attract new clients and grow your salon business. Whether you're an independent hair stylist or salon suite owner, this course will teach you the skills you need to succeed in the competitive beauty industry.

This course will include video lessons, practical exercises, and resources to help you implement the strategies you learn in the course. By the end of this course, you will have a comprehensive understanding of salon marketing and be equipped with the skills you need to attract more clients and grow your business. 

Course Syllabus

Your Salon Digital Marketing Course contains the following modules:
Marketing 101 for Independent Stylists online course
Developing Your Brand
Learn how to define your brand and create a strong visual identity that resonates with your ideal client demographics
Understanding Your Ideal Client
Identify your ideal client and learn how to create marketing messages that resonate with them
Social Media Marketing
Discover how to use social media platforms like Instagram, Tiktok and Facebook to build your brand and attract new clients
Local SEO (Search Engine Optimization)
Learn how to optimize your online presence for local search terms to attract potential clients in your area
Email / SMS Marketing
Discover how to use text and email marketing to build relationships with your clients and encourage repeat business
Referral Marketing
Learn how to incentivize your clients to refer their friends and family to your salon
Creating a Marketing Plan
Learn how to create a marketing plan that aligns with your business goals and helps you achieve long-term success

Meet Your Instructor

Success doesn't happen by chance - it happens by purposeful execution. Take it from Lucas Renfroe, one of our founding partners and the owner of Roots Southern Salon in Savannah, GA. When Lucas opened Roots in 2015, he knew the salon needed a strategy in order to grow and dominate the market.

Using strategic website design, search engine optimization (SEO), and smart digital marketing strategies - Lucas grew Roots Southern Salon from zero to over one million dollars in revenue within 3 years. Now, he and the Salon.Marketing team continue to apply and refine these same processes to help salons across the country grow their businesses, too.

Lucas Renfroe

What Our Clients Say

We're poised to help salons and spas around the world learn, connect, and grow! But don't take our word for it - check out what our clients have to say about us.
Salon.marketing revamped our website and started a killer SEO strategy. We went from seeing 250 new clients per month to seeing 600 new clients per month!
Mike Carter Posh Salon & Spa

Mike Carter

Posh Salon & Spa
The customer service at Salon.Marketing is Disney level fantastic!
Chet Pope, owner of Salon 27 in Arizona

Chet Pope

Salon 27
Lucas informed us that it would take 6 months or so to see noticeable results, but he got right to work on it. I am thrilled to say after working with Salon.Marketing for only 4 months, our company has had 2 record-setting months in a row!
Jenn Copeland Yeager

Jenn Copeland Yeager

Salon Yeager