How to Optimize your Google Business Profile in 2023

How to Optimize your Google Business Profile in 2023

As always, optimizing your salon’s Google Business Profile both accurately and often ensures that your salon shows up across Google in both Maps and Search. That being said, the features that contribute to your visibility are ever-changing.


Example: Offer posts on your Google Business Profile are now more visible.


Here’s how to utilize this feature to improve your salon’s online visibility:

What is an offer post?

An offer post highlights a freebie or discount that your business wishes to advertise. By highlighting the deal, you’re making it easier for potential clients to take an action at your salon. Offering discounts is a quick, easy, and effective way to entice new customers to choose your salon over a competitor.

How do I create an offer post?

Offers can be created and found underneath Google Posts. Underneath this section, you can find various types of posts such as general updates, events, and offers. When clicking on the posts portion of your Google Business Profile and selecting “Add Offer,” you will then be met with three required details (offer title, start date, and end date) as well as a few optional details (photos, description, terms & conditions, and links).


Our recommendation: Optimize as many details as you can.


Photos often draw clients in, a description provides more insight into what your offer entails, and links are a great way to ensure an action gets taken.


What kind of offers should I post about?

Everyone loves a discount or a deal. As a salon owner, you likely are already advertising monthly or continuous specials in your physical location and on your website. Why not increase your visibility by turning these into Google offer updates, too?

Here are a few things you could highlight in a Google offer post:

  1. Complimentary Hair Extensions Consultation

  2. Free Bridal Consultation

  3. First-Time Guest Discount

  4. Loyalty Program (Points Redemption)

  5. Product Deals (Buy One, Get One 50% Off)

Salon.Marketing aims to maximize the return on investment for salon and spas’ digital marketing budgets. Schedule a free consultation call with us today!