How to Build an Instagram Following for Your Salon Business

How to Build an Instagram Following for Your Salon Business

If you’re looking to grow your Instagram following as a salon owner, you have to start with the basics. Simply tidying up your branding and increasing your daily engagement can make a huge difference, but we’ve listed four ways you can utilize the app to your advantage below.

Clean Your Aesthetic


The first thing that you see when viewing a new profile is their bio, so this is the best place to start. For more details on how to optimize your Instagram bio, check out our previous blog.

For the content that you are regularly posting, there has to be some sort of method to your madness. Just as if you were writing a blog yourself, what is the tone of your posts? Is it casual and fun, or formal and informative? A mixture of both? It’s important to establish this before you continue.

Color also matters. There are many ways to sync your colors throughout your Instagram to have a more aesthetically pleasing profile. The simplest way to accomplish this is to create a color palette. This color palette can be used not only on your posts, whether they’re photos or infographics, but also on your Instagram Highlights. Having these Instagram Story Highlight covers correspond to your overall feed makes for a clean and cohesive aesthetic, making your profile more attractive. The more attractive your profile is, the more followers you’ll gain.

Lastly, to create a clear aesthetic for your business, there must be enough content. Consistent posting is key. After you have a consistent posting schedule for your Instagram, the rest can fall into place as you grow your Instagram following.


Review Your Insights and Find Your Target Audience


If you aren’t already familiar with Instagram’s Insights, now is the time to pay more attention to the benefits of having a business account. This feature essentially allows businesses to see the analytics of their profile and posts, similarly to how you’d track your website traffic. Below are just a few of the actions you’ll be able to track using Instagram Insights:

  • Top posts and stories
  • Impressions, or how many times your posts have been seen
  • Website Taps, or the number of times your business links have been clicked on
  • Follower Breakdown, where you track what time of day your followers are interacting the most as well as where they are interacting from


This information is valuable for several reasons. With Instagram Insights, you can track what content is performing best and how many people your salon is digitally reaching and who it is reaching and where. By having this information, you have a clearer idea of what you should be posting and when it should be posted. After closely following these insights, you should definitely see how your Instagram following is beginning to grow.


Engage With Larger Followings


Engaging with other users will ultimately result in more engagement on your account. One way to do this is by interacting with larger accounts. In other words, we recommend that you search for brands, labels, or influencers in the salon industry that creates quality content and have a large following. Another way is by finding your industry competitors and engaging with their followers. You already know that these followers are interested in the services you offer, so you might also let them see your profile.

Interacting in any way increases your chance of being seen. If whoever is seeing your salon is interested in the industry, the chances of your Instagram following growing are higher.


Develop a Branded Hashtag


Consider developing a branded hashtag as a way to organize your own content and the related content of your followers. Whether the hashtag is created for an event, product, promotion, or contest, a hashtag is perfect for organizing all the content for that particular topic with one click. If enough of your followers use it, then it will inevitably gain momentum and send potential followers to your profile. Hashtags are also great for cross-networking, as they can be used on other platforms.

Key Takeaways for Your Salon

  1. A few ways you can grow your salon’s Instagram following are by cleaning up the aesthetic, reviewing your insights, engaging with larger followings, and developing a branded hashtag.
  2. In order to achieve a cohesive aesthetic and review your insights, consistency is key. To work on the steps above and increase your Instagram’s following, you must be consistently posting.
  3. Whether you are developing a shareable hashtag or interacting with larger followings, getting your name seen in your industry is always beneficial.