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SEO

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4428" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1657568564621{padding-bottom: 40px !important;}"][vc_column_text] L’Oréal PPD’s LEVEL Loyalty Rewards Program, a creative method of rewarding salons and stylists who use the industry’s top brands, is an effective approach for introducing new experiences, services, and products...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4376" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1656696872948{padding-bottom: 40px !important;}"][vc_column_text] "In maybe a two-year time, we've grown our company over a million dollars, right? That doesn't happen by chance."   - Jenn Yeager, Owner + Stylist + Salon Consultant [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width"...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4008" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1645554303972{padding-bottom: 40px !important;}"][vc_column_text]Salon.Marketing, a digital marketing agency, announced their partnership with L'Oréal Professional Products Division (PPD) with a mission to elevate the industry by extending the reach of their services to members of...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3789" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1639170110079{padding-bottom: 40px !important;}"][vc_column_text] It's no secret that having an impressive website that converts new visitors into returning salon clients is crucial in today's digital age. That being said, a spectacular website can only stay...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="2544" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1622041278605{padding-bottom: 40px !important;}"][vc_empty_space][vc_column_text]  What is Guest Blogging?   Guest blogging is writing industry-related content for another website, or vice-versa. Guest blogging for another website within the industry is a great form of collaboration because it's beneficial...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3129" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1629922860241{padding-bottom: 40px !important;}"][vc_column_text] When you submit a search query, a search engine results page is what's returned to you. There are various components to the SERP, which can be broken down into three main...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3101" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1629749102032{padding-bottom: 40px !important;}"][vc_column_text] The most fascinating thing about SEO is that it is constantly changing. Each time Google alters its algorithm, your strategy for ranking higher should also change. That being said, there are...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3133" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1630088762566{padding-bottom: 40px !important;}"][vc_column_text] Come May of this year, Google is updating its algorithm so that "page experience" is a ranking factor. So, what defines a positive page experience? What does the Google page experience...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3220" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1630351310870{padding-bottom: 40px !important;}"][vc_column_text] If you've ever searched for tips, advice, or an explanation on how/why you should be doing something, chances are you've found yourself reading a blog. Even now, you're reading a blog...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3329" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1630518000627{padding-bottom: 40px !important;}"][vc_column_text] SEO, or search engine optimization, is the backbone of your online presence as a salon owner. While content marketing is important, the content you are producing means virtually nothing if it...