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Branding

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4478" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1662668505825{padding-bottom: 40px !important;}"][vc_column_text] Before you begin a marketing campaign, it's crucial to understand who you want that campaign to reach. Without knowing this information, you are throwing your money away with little to no...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4428" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1657568564621{padding-bottom: 40px !important;}"][vc_column_text] L’Oréal PPD’s LEVEL Loyalty Rewards Program, a creative method of rewarding salons and stylists who use the industry’s top brands, is an effective approach for introducing new experiences, services, and products...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4376" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1656696872948{padding-bottom: 40px !important;}"][vc_column_text] "In maybe a two-year time, we've grown our company over a million dollars, right? That doesn't happen by chance."   - Jenn Yeager, Owner + Stylist + Salon Consultant [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width"...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4221" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1648586700824{padding-bottom: 40px !important;}"][vc_column_text]If you're a salon owner, you know the importance of developing a team that is on the same page. Even the most qualified, remarkable employees still need structured training. Whether you're...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4216" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1648584274867{padding-bottom: 40px !important;}"][vc_column_text] Having the right background music is an overlooked, but essential part of any business. The music you play in the background of your business is another form of marketing that must...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4008" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1645554303972{padding-bottom: 40px !important;}"][vc_column_text]Salon.Marketing, a digital marketing agency, announced their partnership with L'Oréal Professional Products Division (PPD) with a mission to elevate the industry by extending the reach of their services to members of...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3944" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1642612313874{padding-bottom: 40px !important;}"][vc_column_text]As a salon owner, I understand why you might be hesitant to change any of your current methods to more eco-friendly ones. A lot goes into a salon's day-to-day routine, and...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3857" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1639503420777{padding-bottom: 40px !important;}"][vc_column_text] There are numerous management styles that you can adapt as a salon owner/manager. Management can be approached from many different angles in the salon, depending on what culture and team you...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3622" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1633985027015{padding-bottom: 40px !important;}"][vc_column_text]If you're interested in learning all that there is to know about the beauty industry, then attending Premiere Orlando should be on your immediate to-do list. Referred to as the largest...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3759" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1638812975843{padding-bottom: 40px !important;}"][vc_column_text]As a salon owner, you are constantly faced with industry competition. This means that you are also constantly looking for ways to make your salon stand out amongst the crowd. While...