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Author: Lucas Renfroe

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1594" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1595891984033{padding-bottom: 0px !important;}"][vc_column_text css=".vc_custom_1595887845323{padding-top: 40px !important;padding-bottom: 40px !important;}"] 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. As a service based local...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1543" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1588174386301{padding-bottom: 40px !important;}"][vc_column_text] After working years in the Search Engine Optimization industry, I have found that there are hundreds of optimization techniques. It is unrealistic for the small business owner to execute an SEO...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1484" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1587072657705{padding-bottom: 40px !important;}"][vc_column_text]2020 rolled out, and we were so excited about the plans we had made for salon.marketing and the fantastic opportunities landing ahead of us. I still remember sitting in our planning meetings,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_bottom="100" z_index=""][vc_column][vc_single_image image="1066" img_size="full" qode_css_animation=""][vc_empty_space][vc_column_text]There is no secret that Google tends to keep the algorithm close to the vest.  Google has never and will most likely never reveal the details of an algorithm change before it is...

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