Benefits of Writing Blogs for Your Salon

What Are the Benefits of Writing Blogs?

Increases traffic to your website

Increasing traffic to your website is one of the ultimate benefits of writing a blog. If your blogs are optimized and are of good quality, then those searching the web will eventually find themselves on your site. Whether they’re interested in booking a service or not, an increase in traffic leads to an increase in online exposure.

For more on increasing traffic to your website, check out our blog on what your website should have in 2021!

Can help with SEO

The way you create and publish your blog can have quite an impact, but only if you optimize it. When writing blogs, they have to be optimized for SEO. If they are both updated regularly and optimized for SEO, then simply maintaining your blog can help with your salon website’s ranking. If the blog is regularly updated and there is a consistent posting schedule, your site will constantly be fresh with new content.

However, there are other ways that writing blogs can be utilized for SEO outside of consistency and organization. Blogs are ideal for including long-tail keywords, which are harder to incorporate into other forms of content and target people who are searching more specifically with longer queries. Additionally, if your site visitors pause to read a blog, your site’s bounce rate is lowered because visitors are remaining on your site for a longer period of time. With all of this in mind, if you’re producing quality blog content, then you are also more likely to earn external links. If those external links are from reputable sources, then your salon blog has helped with SEO in yet another way.

Fills your social media content calendar

As business owners trying to produce digital marketing content, we’ve all been in a rut where we weren’t sure what to post next on social media. If you’re struggling to find content to produce on your salon’s social media platforms, this is just one of the many benefits of writing blogs.  The content from your blogs can be turned into social media posts (think questions, quotes, and photos) and double as promotion, further driving traffic to your site.

It can serve as a portfolio

The salon industry is very visual. Clients like learning about the why’s and how’s of our processes before they sit down in a salon chair. Another benefit of writing blogs is that the target audience will likely be read to know the latest trends, product/styling recommendations, etc. Creating blog content directed towards this audience is a great opportunity to insert the work of your own stylists and create an unofficial portfolio. If you’re writing a blog about a new and trending hairstyle, why not use your own photos? Not only does this showcase the talent in your salon, but it is convenient for your stylists to reference their work or refer it to a client if they have any questions about the process.

A great way to educate your clients

Educational marketing is an effective technique that creates a sense of trust between you and your clientele. Not only do the clients feel more informed when you produce educational content, but you seem more transparent in your practices and techniques. This means the relationship will grow stronger because of it. Educational marketing in the form of a blog is a way of providing free resources, which then makes you a source of information for your clients. As mentioned, most find themselves reading a blog when they need an answer to a question. If you’re producing educational content, then the traffic coming to your website will increase from people that are searching for information. Your salon is then transparent and trusted, with an increase in website traffic. Read more about our take on educational marketing in our blog featured on Salon Today!