Salon Owners: Avoid These Common Mistakes When Hiring a Google Ads Manager

One of the common misconceptions about Google Ads is that the more you spend, the better results you’ll get. While it is true that spending more can lead to higher ad placement and increased visibility, it does not always guarantee better results.

Tip: It’s possible to achieve great results with a lower budget by targeting the right keywords and optimizing your ads.

Here’s what this means:

Google Ads is an auction-based system, meaning salon owners (just like you) bid on keywords to display their ads. If the proper keyword research is done, achieving great results with a lower budget is possible. If you focus on optimizing your campaign instead of overspending, you’ll get the best results for your investment.

While it doesn’t take an expert to create a Google Ads account and run a campaign, it does take an expert to run a successful one. Running an effective Google Ads campaign for your salon requires skill, knowledge, and understanding.

A Google Ads Manager/Specialist should be knowledgeable of at least the following:

• Keyword Research
• Different Types of Ad Formats, Campaigns, & Metrics
• Effective Ad Copywriting
• Data Analysis
• Understanding of digital marketing, including SEO, social media, and more

Tip: Hiring a professional can help you develop an effective strategy, optimize your campaigns, and ensure that you are not overspending.

Google Ads is not a “set it and forget it” platform. It requires ongoing monitoring and optimization to ensure that your campaign is performing well.

 While it is important to not make changes until you have sufficient data, you should still be evaluating your key performance indicators (KPIs) every so often. By doing so, you’ll know whether your chosen keyword strategy is right for your business and reaching the intended audience.

Tip: Google Ads reporting tools can help you identify areas that need improvement and assist you in optimizing your campaigns as needed. 

Clicks are not the only metric of success. Conversion rate, cost per conversion, and return on ad spend (ROAS) are equally important metrics that should all be regularly monitored and optimized as needed.

Tip: Conversion tracking is a great way to measure the success of your salon’s ad campaign and helps to pinpoint where your strategy needs adjusting.