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Author: Lucas Renfroe

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4297" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1652729903300{padding-bottom: 40px !important;}"][vc_column_text] When branding your business--especially in such a visual industry--you want the photos you have of yourself and your employees to both accurately portray the vibe of your business and appear cohesive...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4284" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1650398567224{padding-bottom: 40px !important;}"][vc_column_text css=".vc_custom_1650387575106{padding-top: 40px !important;padding-bottom: 8px !important;}"]America's Beauty Show (ABS) 2022 was all about FUNN. FUNN stands for Flourish, Unite, Network, and Navigate, describing exactly what the beauty came together to celebrate...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4221" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1648586700824{padding-bottom: 40px !important;}"][vc_column_text]If you're a salon owner, you know the importance of developing a team that is on the same page. Even the most qualified, remarkable employees still need structured training. Whether you're...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4216" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1648584274867{padding-bottom: 40px !important;}"][vc_column_text] Having the right background music is an overlooked, but essential part of any business. The music you play in the background of your business is another form of marketing that must...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4200" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1648577078808{padding-bottom: 40px !important;}"][vc_column_text] Calling all beauty business owners who are active on social media...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4024" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1645567698840{padding-bottom: 40px !important;}"][vc_column_text] There are many work environments in which no-show appointments don't affect the rest of a scheduled day. The salon is not one of them. A missed appointment means you've missed out on...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4008" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1645554303972{padding-bottom: 40px !important;}"][vc_column_text]Salon.Marketing, a digital marketing agency, announced their partnership with L'Oréal Professional Products Division (PPD) with a mission to elevate the industry by extending the reach of their services to members of...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3944" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1642612313874{padding-bottom: 40px !important;}"][vc_column_text]As a salon owner, I understand why you might be hesitant to change any of your current methods to more eco-friendly ones. A lot goes into a salon's day-to-day routine, and...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3857" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1639503420777{padding-bottom: 40px !important;}"][vc_column_text] There are numerous management styles that you can adapt as a salon owner/manager. Management can be approached from many different angles in the salon, depending on what culture and team you...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3789" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1639170110079{padding-bottom: 40px !important;}"][vc_column_text] It's no secret that having an impressive website that converts new visitors into returning salon clients is crucial in today's digital age. That being said, a spectacular website can only stay...