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Author: Lucas Renfroe

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3622" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1633985027015{padding-bottom: 40px !important;}"][vc_column_text]If you're interested in learning all that there is to know about the beauty industry, then attending Premiere Orlando should be on your immediate to-do list. Referred to as the largest...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3137" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1629924178456{padding-bottom: 40px !important;}"][vc_column_text]As a salon owner, you are constantly faced with industry competition. This means that you are also constantly looking for ways to make your salon stand out amongst the crowd. While...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="2544" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1622041278605{padding-bottom: 40px !important;}"][vc_column_text] ¬†What is Guest Blogging?   Guest blogging is writing industry-related content for another website, or vice-versa. Guest blogging for another website within the industry is a great form of collaboration because it's beneficial...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3142" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1629927366847{padding-bottom: 40px !important;}"][vc_column_text] Have you ever received a promotional email from a business that you didn't find personally relevant to you? Chances are, you have. If the content you're being sent isn't personally relevant...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="2487" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1627060006261{padding-bottom: 40px !important;}"][vc_column_text] Hiring in any industry is competitive. In the salon industry, it can be even more competitive. It's important to take the hiring process for a hair stylist seriously, as each candidate...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3129" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1629922860241{padding-bottom: 40px !important;}"][vc_column_text] When you submit a search query, a search engine results page is what's returned to you. There are various components to the SERP, which can be broken down into three main...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3405" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1630619063653{padding-bottom: 40px !important;}"][vc_column_text] Are most of your salon's customers first-timers? As a salon owner, it's important to focus on not just gaining new clientele, but increasing client retention. Repeat customers are going to spend...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3101" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1629749102032{padding-bottom: 40px !important;}"][vc_column_text] The most fascinating thing about SEO is that it is constantly changing. Each time Google alters its algorithm, your strategy for ranking higher should also change. That being said, there are...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3658" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1634849256968{padding-bottom: 40px !important;}"][vc_column_text] So, you're a salon owner and you're seeing other businesses go viral on TikTok. They're posting about their success, and now you're wondering if there is a place on the app...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="3133" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1630088762566{padding-bottom: 40px !important;}"][vc_column_text] Come May of this year, Google is updating its algorithm so that "page experience" is a ranking factor. So, what defines a positive page experience? What does the Google page experience...