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Author: Lucas Renfroe

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4478" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1662668505825{padding-bottom: 40px !important;}"][vc_column_text] Before you begin a marketing campaign, it's crucial to understand who you want that campaign to reach. Without knowing this information, you are throwing your money away with little to no...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4459" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1660078549593{padding-bottom: 40px !important;}"][vc_column_text] Why is Your Salon's Front Desk Important?   The front desk is the first thing a client sees when walking into your salon. It is also the first point of contact that a...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4428" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1657568564621{padding-bottom: 40px !important;}"][vc_column_text] L’Oréal PPD’s LEVEL Loyalty Rewards Program, a creative method of rewarding salons and stylists who use the industry’s top brands, is an effective approach for introducing new experiences, services, and products...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4376" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1656696872948{padding-bottom: 40px !important;}"][vc_column_text] "In maybe a two-year time, we've grown our company over a million dollars, right? That doesn't happen by chance."   - Jenn Yeager, Owner + Stylist + Salon Consultant [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width"...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4297" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1652729903300{padding-bottom: 40px !important;}"][vc_column_text] When branding your business--especially in such a visual industry--you want the photos you have of yourself and your employees to both accurately portray the vibe of your business and appear cohesive...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4284" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1650398567224{padding-bottom: 40px !important;}"][vc_column_text css=".vc_custom_1650387575106{padding-top: 40px !important;padding-bottom: 8px !important;}"]America's Beauty Show (ABS) 2022 was all about FUNN. FUNN stands for Flourish, Unite, Network, and Navigate, describing exactly what the beauty came together to celebrate...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4221" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1648586700824{padding-bottom: 40px !important;}"][vc_column_text]If you're a salon owner, you know the importance of developing a team that is on the same page. Even the most qualified, remarkable employees still need structured training. Whether you're...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4216" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1648584274867{padding-bottom: 40px !important;}"][vc_column_text] Having the right background music is an overlooked, but essential part of any business. The music you play in the background of your business is another form of marketing that must...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4200" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1648577078808{padding-bottom: 40px !important;}"][vc_column_text] Calling all beauty business owners who are active on social media...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="4024" img_size="full" alignment="center" qode_css_animation="" css=".vc_custom_1645567698840{padding-bottom: 40px !important;}"][vc_column_text] There are many work environments in which no-show appointments don't affect the rest of a scheduled day. The salon is not one of them. A missed appointment means you've missed out on...