Our Story

By Salon Owners,
For Salon Owners

The salon and spa industry is special to us because we are in the salon and spa industry. One of our founders owns a successful salon in Savannah, GA.

salon.marketing team

Success doesn't happen by chance - it happens by purposeful execution. Take it from Lucas Renfroe, one of our founding partners and the owner of Roots Southern Salon in Savannah, GA. When Lucas opened Roots in 2015, he knew the salon needed a strategy in order to grow and dominate the market.

Using strategic website design, search engine optimization (SEO), and smart digital marketing strategies - Lucas grew Roots Southern Salon from zero to over one million dollars in revenue within 3 years. Now, he and the Salon.Marketing team continue to apply and refine these same processes to help salons across the country grow their businesses, too.

When he's not busy strategizing your salon's digital marketing, you can find Lucas dropping knowledge bombs in classes at Premiere Orlando or as a guest on Michael Cole's podcast.

Our Mission
and Values

Our mission statement is to help salons grow their business with strategic digital marketing services that we are constantly evaluating and improving.


We know success isn't an accident. We do what it takes to succeed- both personally and professionally.

Eager to Educate

Digital Marketing is an ever-changing industry. We are constantly learning so we can share our knowledge.


We're serious about results, but we don't take ourselves too seriously. We work hard and play hard.


We don't take no for an answer. When we're stuck, we GTS (Google that sh!t) and make it happen.


We're your business BFF. We genuinely care about you and the success of your business.

What Our Clients Say

We're poised to help salons and spas around the world learn, connect, and grow! But don't take our word for it - check out what our clients have to say about us.
Salon.marketing revamped our website and started a killer SEO strategy. We went from seeing 250 new clients per month to seeing 600 new clients per month!
Mike Carter Posh Salon & Spa

Mike Carter

Posh Salon & Spa
The customer service at Salon.Marketing is Disney level fantastic!
Chet Pope, owner of Salon 27 in Arizona

Chet Pope

Salon 27
Lucas informed us that it would take 6 months or so to see noticeable results, but he got right to work on it. I am thrilled to say after working with Salon.Marketing for only 4 months, our company has had 2 record-setting months in a row!
Jenn Copeland Yeager

Jenn Copeland Yeager

Salon Yeager