5 Ways Video Marketing Can Attract New Clients

The best way to let your customers know what your business stands for and values is by giving them a behind-the-scenes look into your salon. While there are numerous ways you can showcase this as a salon owner, one of the simplest is through video marketing. From using Instagram Stories during a holiday party to a trendy TikTok transition, video marketing doesn’t have to be complex. Highlighting the strong relationships your staff has with each other and with your customers is a great way to break the fourth wall and make potential clients (and potential employees) feel as though they’re missing out on an amazing experience!

There are no shortage of applications that can help you create a before and after transformation video. On top of that, there are endless ways you could customize how your salon wants to create one. A video displaying stylish results produced in your salon doesn’t have to literally mean a recording of the entire process. A before and after clip could simply be a slideshow presentation with a progression of photos, separated by text so the viewer knows what is happening. This is a unique way to highlight what your stylists can do in a more interesting way, as opposed to multiple photos in a basic post.

Incorporating this feature into your website is one of the simplest ways to make your business stand apart at first glance. A moving header not only grabs the attention of your site’s visitors, but it already tells a story right from the home page. The change could even be as simple as transforming your header into a cinemagraph, where there is one moving aspect on a still photo. Of course, be sure to take the entire page into account when deciding to convert your header into a video. Is the video interfering with text, or do you need to create a stronger contrast? Is it too distracting? Will mobile viewers see it differently? If done successfully, a video header can be a great addition to spice up your salon’s website!

If you have ever needed step-by-step instructions on how to do something, you’ve more than likely found yourself at a how-to video. This is a big win for salon owners, as hair tutorials are super common in this category. While not everyone is going to cut or dye their own hair, there are endless options for styling. Maybe you’ve discovered the perfect method for creating a beach-wave look, or you want to share how you can style curtain bangs. Whatever the case, a how-to video is guaranteed to boost traffic because everyone is eager to learn something new.

As a salon owner, you don’t need to be told how long some processes are in this industry. From cuts to coloring to styling, the final product could take days or even multiple sessions. Because we live in a society where media consumers like to tap and scroll for immediate gratification, time-lapse videos are the perfect solution. They have a stronger effect than a photo, but without the boring length of a video in real time. Viewers will be able to see all of your business’s hard work without waiting around.