22 Mar 5 Reasons Why Your Salon Should Be Writing Blogs
If you’ve ever searched for tips, advice, or an explanation on how/why you should be doing something, chances are you’ve found yourself reading a blog. Even now, you’re reading a blog about why your salon needs a blog. Ironic, right? We’re here to tell you that you shouldn’t just be reading blogs, but you should be writing blogs.
Having a blog is an effective marketing strategy for your business for many reasons. Not only are blogs fun to produce if you’re writing about content that you’re knowledgeable and passionate about, but they are just one of the ways you can convert visitors into new salon clients. As blog writers and SEO ninjas ourselves, we’ve got five reasons why your salon needs to be writing a blog, too.
Increases traffic to your website
Increasing traffic to your website is the ultimate goal of maintaining a salon blog and the other four reasons why you should have one pretty much come back to this. If your blogs are optimized and are of good quality, then those searching the web will eventually find themselves on your site. Whether they’re interested in booking a service or not, an increase in traffic leads to an increase in online exposure.
Can help with SEO
The way you create and publish your blog can have quite an impact, but only if you optimize it. When writing blogs, they have to be optimized for SEO. If they are both updated regularly and optimized for SEO, then simply maintaining your blog can help with your salon website’s ranking. If the blog is regularly updated and there is a consistent posting schedule, your site will constantly be fresh with new content.
However, there are other ways that writing blogs can be utilized for SEO outside of consistency and organization. Blogs are ideal for including long-tail keywords, which are harder to incorporate into other forms of content and target people who are searching more specifically with longer queries. Additionally, if your site visitors pause to read a blog, your site’s bounce rate is lowered because visitors are remaining on your site for a longer period of time. With all of this in mind, if you’re producing quality blog content, then you are also more likely to earn external links. If those external links are from reputable sources, then your salon blog has helped with SEO in yet another way.
Fills your social media content calendar
As business owners trying to produce digital marketing content, we’ve all been in a rut where we weren’t sure what to post next on social media. If you’re struggling to find content to produce on your salon’s social media platforms, blogs are a great solution. The content from your blogs can be turned into social media posts (think questions, quotes, and photos) and double as promotion, further driving traffic to your site.
It can serve as a portfolio
The salon industry is very visual. Clients like learning about the why’s and how’s of our processes before they sit down in a salon chair. If your salon’s website has a blog, then the target audience will more than likely be reading to know the latest trends, product/styling recommendations, etc. Creating blog content directed towards this audience is a great opportunity to insert the work of your own stylists and create an unofficial portfolio. If you’re writing a blog about a new and trending hairstyle, why not use your own photos? Not only does this showcase the talent in your salon, but it is convenient for your stylists to reference their work or refer it to a client if they have any questions about the process.
A great way to educate your clients
Educational marketing is an effective technique that creates a sense of trust between you and your clientele. Not only do the clients feel more informed when you produce educational content, but you seem more transparent in your practices and techniques and the relationship will grow stronger because of it. In the form of a blog, educational marketing is a way of providing free resources, which then makes you a source of information for your clients. As mentioned, most find themselves reading a blog when they need an answer to a question. If you’re producing educational content, then the traffic coming to your website will increase from people that are searching for information. Your salon is then transparent and trusted with an increase in website traffic. Read more about our take on educational marketing in our blog featured on Salon Today!
Key Takeaways for Your Salon
- Maintaining a blog for your salon is an effective marketing strategy that can increase traffic to your website, help with SEO, fill your social media content calendar, serve as a salon portfolio, and educate your clients.
- Aside from helping with SEO and driving website traffic, consistently writing a blog for your salon makes you appear knowledgeable, trustworthy, and more transparent to your clientele.
- Blog content can be recycled as other forms of content, which can save you time and effort.