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10 Quotes to Guide Your Salon SEO Strategy

The most fascinating thing about SEO is that it is constantly changing. Each time Google alters its algorithm, your strategy for ranking higher should also change. That being said, there are endless online resources and digital marketing experts that can assist you with tackling your salon SEO strategy.

While some information about SEO will change and no longer be relevant as updates arise, there are a handful of powerful quotes that will still be useful. We’ve gathered a collection of quotes that establish the foundation of SEO, which can surely guide your salon in the right direction.

 

“SEO isn’t about content creation. It’s about content promotion.”

 

-Brian Deen

SEO Expert and Founder of Backlinko

Search engine optimization doesn’t exist without content. From keywords to backlinks, there is nothing to optimize for SEO if there is no content. Quality content comes first. The promotion of that content, SEO, comes second.

 

 

“No website can stand without a strong backbone. And that backbone is technical SEO.” 

 

-Neil Patel

Marketer, Author, Entrepreneur, and Co-founder at Neil Patel Digital

The technical side of SEO is what’s not seen by the users visiting your site. From that perspective, it can be easy to forget technical SEO and the impact it can have. Navigation, speed, and structure are all technical aspects that would make a user have a positive and easy experience on your site, which is what makes it the backbone of SEO.

 

 

“SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.”

 

-Jordan Teicher

Writer, Editor, and Director of Content at Contently

Mastering SEO is less about knowing the best tips and tricks, and more about learning the ever-changing rules that Google sets. Once you know the rules like the back of your hand, then you can begin optimizing your best content.

 

 

“Effective Search Engine Optimization requires a commitment, not a campaign.”

 

-James Reynolds

Entrepreneur and SEO Expert

Because Google is constantly changing the rules with frequent algorithm updates, SEO is not a one-time deal. It’s a commitment to an ongoing campaign.

 

 

“The reality is that being found online requires constant SEO activity and content creation, publishing and marketing.” 

 

-Jeff Bullas

Digital Marketing Influencer

Content creation and good SEO go hand in hand. Without content creation, there can be no content promotion. Being found online requires consistent content creation, and therefore consistent SEO optimization.

 

 

“Optimize for what would happen if you ranked, do not optimize to rank.” 

 

-Will Critchlow

Founder and CEO of SearchPilot

What would you do if when searching, you landed on a site that ranked, but didn’t answer your query? From the user’s perspective, this site would lose its credibility due to irrelevant content. It’s important to optimize for what would happen if you did rank, because this improves the user experience and benefits your business in the long run.

 

 

“My rule of thumb is to build a site for a user, not a spider.” 

 

-Dave Naylor

Founder of Bronco.co.uk

If you’re too focused on building a site that’s intended for a spider, then you’re ignoring the overall end goal of generating traffic and converting it into leads. Focusing on a site built for spiders puts the customer on the back burner, and the customer experience is the top priority.

 

 

“SEO isn’t about ‘how do I get keywords into Google,’ it’s about understanding how many people search for information and finding a way to get it in front of them.”

 

-Danny Sullivan

Co-Founder of Search Engine Land

Keywords need to be reevaluated periodically to ensure that you’re attracting the right target audience. The goal of SEO isn’t to fit as many keywords as you can into your salon content. Rather, it’s about putting yourself in the client’s shoes and understanding what, why, and how they are searching for their information. Then, finding a way to get it in front of them.

 

 

“Design is marketing, and if your design sucks, and it’s not usable, then no one is really going to stick around.” 

 

-Neil Patel

Marketer, Author, Entrepreneur, and Co-founder at Neil Patel Digital

Having a responsive web design matters to those that are visiting your site. If your website is hard to navigate and is slow to load, then no one is going to stick around. Optimizing for a responsive site is a guaranteed way to improve your salon SEO strategy.

 

 

“Anything you do that improves the user experience and happiness of people who are looking at your page helps you long term in Google.” 

 

-Rand Fishkin

CEO and Co-Founder of SEOmoz

Improving user experience (UX) improves the happiness of those visiting your site. If those visiting your site are happy, then your site will have a better long-term relationship with Google. This is so because improving UX increases the chances of a viewer staying on your site and becoming a new salon client.

 

 

“It’s not the job of search engine optimization to make a pig fly. It’s the job of SEO to genetically re-engineer the website so that it becomes an eagle.” 

 

-Bruce Clay

Founder of SEO

As the founder himself has said, the job of SEO is to re-construct a website so that it is easier to find and easier to rank. It’s not the job of search engine optimization to do the impossible, but rather re-engineer what is already there to be easier to find, navigate, and use.

 

 

As mentioned above, SEO is an ongoing campaign that is steadily changing. That being said, some things will always ring true. If you’re trying to understand the basic principles behind search engine optimization, this list of quotes by the experts themselves is a great place to start.



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